Content marketing

Engaging, well-written content attracts new people to your work, builds trust, fosters loyalty and sets you apart from your competitors.

I create content for big brands and national charities, helping them educate readers and showcase their expertise. As well as web pages and feature articles, I’ve worked on ebooks, video scripts, quizzes, top tips, kids’ activities, even recipes – all search-engine optimised, of course. Here are a few examples…

Petplan – SEO copywriting

My advice features for Petplan, the UK’s largest pet insurer, weave together expert insights, top tips and plenty of SEO keywords to draw in online visitors.

How long can cats be left alone?

How long you can leave a cat home alone? And how do you make sure they’re safe when you’re not there?

Top 5 cat facts and myths

Is it true that all cats hate water? Do they really always land on their feet? And should you ever give them milk?
We sort the facts from the fiction.

Medela – website and ebook for new mums

As part of a small team at content agency Keel London, I helped transform the global branding and communications for Medela, the world’s leading breast pump company.

Website: Your Breastfeeding Journey

I wrote and edited dozens of articles for Medela's new consumer website, bringing together the latest scientific research with expert comment and parents' personal experiences.

Ebook: The Amazing Science of Mother's Milk

As well as writing several sections of Medela's innovative ebook, I found the perfect interactive, mobile-friendly format for the content. The end result has been nominated for content marketing and parenting awards.

Dove Self-Esteem Project – online resources for young people, parents and teachers

I overhauled the content and SEO for the 10th anniversary relaunch of the hugely successful Dove Self-Esteem Project, reworking or originating almost 100 resources for young people, parents and teachers.

Dove Self-Esteem Project website

Working with creative content agency Not Actual Size, I helped Dove bring their web content into the mobile age, with clearer language, punchier features and improved SEO.

Help Your Child Beat the Body Shamers

I wrote some resources from scratch, such as this advice piece on helping your child defy body trends.

Baby Dove – advice articles for parents

When skincare brand Dove launched its Baby Dove range, I wrote several articles giving parents advice and info about baby skincare while highlighting the product benefits and USPs.

The Science Behind Your Baby's Skin

An explanation of the differences between babies' skin and adults' skin, highlighting the need for specialised skincare products.

Relieving Baby Nappy Rash

An article explaining why babies develop nappy rash and how a pH-balanced barrier cream can help.

Early Years Alliance – features for parenting microsite

Early Years Alliance, the national charity for preschools and nurseries, wanted to raise awareness of its work among families, so commissioned me to write a series of features on children’s play, learning and health for its new Family Corner website.

Oh We Do Like to be Beside the Seaside!

A day at the beach is the ultimate sensory learning experience. As well as fun activity ideas, this feature gives parents essential safety advice.

Small Screens and Little People

Should young children have screen time? This piece gives parents a balanced view of the pros and cons.

PACEY & Netmums – #ReadyForSchool campaign materials

#ReadyForSchool was a multi-channel campaign run by childcare charity PACEY to help its childminder members – and the families they work with – prepare young children for starting school. I wrote activity ideas and factsheets, plus tips and advice shared on Netmums.

Make a mark – activity ideas

Part of a series of easy, fun activity ideas to help parents and childminders support different aspects of children's learning.

10 tips to prepare your child

Simple, sharable top tips for the campaign's partnership with Netmums, one of the UK's leading parenting websites.

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